In today’s world, it seems like all eyes are on the extreme actions of CEOs and tech entrepreneurs who push boundaries in ways most of us can hardly imagine. Elon Musk works 16-hour days running multiple companies that are reshaping industries—from electric vehicles to space exploration. Bill Gates, whose tech empire created tremendous wealth, now dedicates his time to tackling global issues like agriculture. Then there’s Brian Johnson, the tech mogul behind the Blueprint anti-aging protocol, whose “Don’t Die” campaign is challenging conventional beliefs about health and longevity.

What all these figures have in common is their willingness to take extreme actions to achieve extraordinary results. They don’t just operate at a higher level; they redefine what’s possible. Their work ethic, tenacity, and vision set them apart and draw the admiration of millions. As a society, we are drawn to these extremes, elevating these individuals to positions of influence and power. But why is that? And more importantly, how can the average person learn from their example?

Why We Admire Extremes…

As a society, we are wired to respect and admire those who go above and beyond. The appeal lies not only in their achievements but in their relentless pursuit of goals that seem almost unattainable. This is deeply tied to the values of capitalism—the system we’ve embraced as a cornerstone of modern society. It rewards hard work, resilience, and innovation, fostering a belief that the strongest will rise to the top.

Take Donald Trump, for example. His larger-than-life personality and unapologetic approach to leadership helped him ascend to the presidency, capturing attention and polarizing opinions in ways rarely seen in politics. Love him or hate him, his extremes set him apart.

The same is true for tech entrepreneurs. They are not just successful because they’re smart or lucky—they are willing to go further than most people are. This willingness to take extreme action is what separates good from great, and ordinary from extraordinary.

Extreme Action as a Blueprint for Success…

When we look at individuals like Musk, Gates, or Johnson, it’s easy to feel overwhelmed. Their success may seem out of reach, reserved for those with access to vast resources, talent, or opportunities. But the truth is, their paths are built on one foundational principle: they take action—extreme action—consistently.

For Elon Musk, that means working relentless hours, taking calculated risks, and pushing through failures that would make most people quit. Bill Gates spent years building his empire and outworking his competitors. Brian Johnson invests millions into his health protocols, treating his body as a cutting-edge experiment.

Extreme action doesn’t always have to mean dramatic, life-altering measures. For the average person, it can start with small, deliberate steps taken consistently over time.

Bridging the Gap: What You Can Do…

You don’t need to be a billionaire or a CEO to embrace the power of extreme action. The secret lies in taking just one extra step each day.

• Show up consistently. Whether it’s showing up early to work, hitting the gym when you’d rather stay in bed, or dedicating time to a side hustle, small actions compound over time.
• Commit to learning. Read a book, take a course, or spend an hour learning a new skill. 15 minutes a day can make a difference.
• Embrace discomfort. Growth happens outside your comfort zone. Take on challenges that scare you, like speaking in public, pursuing a new career, or starting a passion project. Extreme action often begins where comfort ends.
• Invest in yourself. Whether it’s your health, relationships, or personal development, prioritize self-investment. Brian Johnson’s intense health protocols might be out of reach for most, but simple actions like eating healthier, exercising, and prioritizing sleep can yield transformative results.
• Focus on resilience. Failure is part of the journey. Musk has faced public failures with SpaceX, Tesla, and beyond, yet continues to push forward. Adopt a mindset that sees failure as a stepping stone, not an endpoint.

The Ripple Effect of Extreme Action…

The beauty of taking consistent, deliberate action is that it creates momentum. As you push yourself to do just one more thing each day, you’ll begin to notice how much more you’re capable of. This doesn’t just elevate your own life—it inspires those around you to aim higher as well.

Extreme action isn’t reserved for CEOs or moguls. It’s a mindset and a commitment to growth that anyone can adopt. It’s about asking yourself, “What’s one thing I can do today to push myself further?” Over time, those small steps will set you apart, creating a ripple effect that transforms not only your life but also the lives of those around you.

So, take that first step. Show up, stay consistent, and embrace the challenges ahead!